3.5
The Benefits of Embedding YouTube Videos on Multiple Websites
Video content has become a crucial part of online marketing in recent years. It is no longer enough to just create good content; marketers need to make sure the content reaches the right audience. One way to increase the visibility of videos is to embed them on multiple websites, including your own.
Embedding YouTube videos on relevant and high traffic websites not only helps with exposure but also with search engine optimization, or SEO. SEO, combined with video embeds, is a powerful way to rank higher in YouTube search results and increase website traffic.
Why Embed YouTube Videos on Multiple Websites?
By leveraging multiple platforms, businesses and marketers can increase their organic traffic and maximize their videos’ exposure. There are two ways to go about it: by embedding videos natively hosted on the website or from a video hosting platform such as YouTube.
Native vs. YouTube
Native video hosting has its advantages in terms of user engagement and website’s visibility. It keeps visitors on the site longer and reduces the risk of losing them to external platforms.
On the other hand, embedding YouTube videos has multiple benefits to consider.
YouTube is the second largest search engine in the world, so optimizing your videos to rank high on YouTube search results is important. It also has high SEO value and Google best practices. When YouTube videos are embedded on other sites, they generate more clicks and increase the website’s average duration of session, which contributes to better Google Analytics and higher website traffic. YouTube videos embedded in blog posts and website pages have a higher chance of appearing in search results which leads to more impressions and position in Google search.
Optimizing Embedded YouTube Videos
In order to optimize YouTube videos for search engine ranking and maximum exposure, certain steps should be taken:
- Include Video SEO keywords in the title, tags, and description.
- Create high-quality content that is valuable, informative, and solves a specific problem.
- Optimize playlists and use relevant keywords in playlist titles and descriptions.
- Include a call-to-action that will prompt users to take action.
- Monitor and analyze your YouTube search results with Google Analytics.
FAQ
1. What are the benefits of embedding YouTube videos on multiple websites?
By embedding YouTube videos on multiple websites, you increase your video’s exposure and SEO value, in turn, attracting more organic traffic to your website.
2. What are the differences between native video hosting and embedding YouTube videos?
Native video hosting provides better user engagement and website visibility, while embedding YouTube videos provides a higher SEO value and the opportunity to rank in YouTube search results.
3. What are some tips for optimizing embedded YouTube videos?
Optimize titles, tags, and descriptions for SEO keywords, create high-quality content, optimize playlists, include a call-to-action, and monitor your video’s search results with Google Analytics.