Ductless HVAC Lead Generation

Are you a contractor struggling to get leads? I’ve got the solution!

At the recent Masters of HVAC Marketing, I asked contractors, “What’s your problem?” Many said they weren’t getting leads. Let’s talk about why.

If you’re a contractor and not getting quality leads, you have a traffic problem—people can’t find you. Even if you’re the best in town with top-notch installations and a quality brand, visibility matters.

Two Issues Blocking Your Leads

Visibility Problems – If people don’t know you exist, they can’t hire you.

Website Conversion Issues – If you’re getting traffic but no leads, your website isn’t converting visitors.

Why Your Website Might Be Failing

Bad First Impressions – Outdated, cluttered, or poorly designed sites drive visitors away.

Weak Branding – Your site needs to build trust and professionalism.

Distracting Social Media Links – If visitors click away to Facebook or Instagram, they forget about you.

Lack of a Strong Message – Many sites “tell” instead of “sell.” Generic messages don’t engage potential customers.

Treating HVAC Services Like a Commodity

Many contractors use boring, forgettable messaging: “We’re the #1 ductless minisplit company in City, State.” Instead, make your message engaging:

“Have you heard about this product? It’s transforming home heating and cooling—plus you may qualify for rebates! Fill out this form to learn more.”

Missing Contact Information

Many contractors don’t provide easy ways to connect. Ensure your site has:

Click-to-call phone number

Inquiry web form

Chat box for instant communication

Texting option for quick responses

The Real Problem: Lack of Traffic

Even with a great website, if no one visits, you won’t get leads. HVAC is a highly competitive industry, so standing out is critical.

The Key to Getting Found: Targeting the Right Keywords

Many agencies don’t understand HVAC keyword strategy. Most contractors focus on product-related searches, but you need to target service-based searches:

Ductless contractor

Ductless HVAC contractor

Ductless heat pump installer

Minisplit company near me

These terms attract homeowners actively looking for a contractor—not just researching products.

How I Can Help

I’m Michelle LaFrance, founder of the Ductless Directory. Many call me the Duchess of Ductless because I specialize in helping contractors grow.

Why the Ductless Directory Works

Most directories just list business details (NAP: Name, Address, Phone). The Ductless Directory goes beyond that:

Focused exclusively on ductless systems and contractors

High-ranking consumer resource that drives real business

Mini-website style listings that showcase your company

Boosts visibility in search engines and Google Maps

When homeowners search for a ductless contractor, they’ll find your listing—meaning more leads for you.

Why This Matters More Than Ever

Your website alone isn’t enough anymore. Digital marketing success depends on diversifying your online presence.

Most contractors bury their ductless services page inside a cluttered site. By getting listed in a specialized directory, you double your exposure and improve your rankings.

Get Listed Now

For a limited time, we’re offering special pricing to help contractors get listed. Take the first step and position yourself in front of the right customers.

Let me advocate for you. Promote you.

If this video helped, give it a like and I’ll see you in the next video, where I’ll tackle another contractor challenge.

See you soon!

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To find a ductless heat pump contractor near me, go to Ductless Directory.

To find out more about the Benefits of Ductless Heat Pumps, go to Ductless Directory.