Stop TELLING Start SELLING: The Message That Converts Ductless Leads

Michelle La France:

Another big problem is that you don’t have a meaningful message. Here’s a key issue with your product: as popular as ductless systems are, they are going to become the primary way everyone heats and cools their homes. However, you are treating it like a commodity. If you treat it like it’s just another product, your website ends up being a site that tells rather than a site that sells.

What’s the Difference?

When I look at a new client’s marketplace, I check their website, and often it tells the same old story. For instance, they say, “We’re the number one ductless mini-split installation company in City, State.” That’s boring! You could go to any competitor’s website, and they would say the same thing.

The Power of a Sell Story

A sell story is different. It’s engaging and prompts action. For example:

“Hey! Have you heard about this product? It’s transforming the way people heat and cool their homes. And guess what? You could qualify for rebates. Fill out this form!”

That’s how you convert leads!