How to Hunt and Fish for New Business
Kyle Gargaro from ACHR News discusses the importance of innovative strategies for contractors to attract new business beyond just having an optimized website.
The Shift from Traditional to Digital
“It’s interesting because usually when people think contractors, they think SEO. They think, ‘Oh, my website needs to be buttoned up. I need to put a lot of content.’ That’s certainly part of it, but there could be other kinds of low-hanging fruit.”
In areas like Michigan, as summer approaches, one effective approach is to reach out to local newspapers and television stations with tips for preparing air conditioners for the summer. This technique allows you to benefit from their established audience and traffic.
Community Engagement and Networking
Michelle LaFrance, known as the Duchess of Ductless, emphasizes the need for contractors to engage actively within their communities:
“In the world where we’ve transitioned from Yellow Pages to being found online, something changed. Many companies forgot how to come out and connect with their community.”
She shares a story of a contractor whose sales team relied solely on internet leads:
“He said, ‘My sales team only goes out on sales calls that come in from the Internet. They don’t know how to go hunt and fish.’”
To combat this issue, it’s crucial for contractors to network and establish relationships in their communities.
Strategies for Networking
- Local Associations: Reach out to organizations like the Home Builders Association. Offer to present or speak about ductless systems and their benefits.
- Partnerships with Contractors: Collaborate with remodelers. Suggest solutions like ductless systems which can minimize existing load issues during home renovations.
- Engage Home Inspectors: After a home inspection, there’s typically potential for services. Form connections and present yourself as a go-to contractor.
- Leverage LinkedIn: Even if reluctant, getting involved with platforms like LinkedIn can help contractors find their ideal clients. Build a business presence, share content, and connect with clients directly.
Conclusion: Take Action
Michelle notes the importance of proactive outreach:
“It is time to go on the offense. It’s not time to be a bystander.”
By implementing these strategies and focusing on community engagement, contractors can effectively hunt and fish for new business opportunities.
Additional Resources
- The Ductless Directory on YouTube: Ductless Directory Channel
- The Ductless Guy on YouTube: The Ductless Guy Channel
- Ductless Directory on Facebook: Facebook Page
- Ductless Directory on Twitter: Twitter Profile
- Ductless Directory on Pinterest: Pinterest Profile
Explore more insights and strategies to enhance your business reach!