It Is Happening This Fast: Same Search, 3 Days

Introduction

Michelle LaFrance, The Duchess of Ductless

Now, are those three contractors based on purely SEO, or are they based on ad dollars that people are sponsoring? It’s purely SEO. What we’ll talk about is how you can influence those three contractors. Can I tell you a quick little story? Sure. It’s about how quickly things are changing.

The Story

I help HVAC contractors who want to grow their ductless business to become the ductless expert in their market. When a new contractor comes in, I’m talking about the state of New York, we take a little screenshot and say, “Okay, this is what the search result looked like before I ever started working with this contractor.”

I’ll give you the same search term over three days with three completely different search results. That’s what I want contractors to hear—it’s changing that fast.

Day One

On the first day, my contractor was already on the map and on the first page of search. I think he was sixth on the first page. Not bad for normal terms!

Day Two

On the second day, he comes into the ductless directory. In the directory, it’s more than just a name, address, and phone number; it’s almost like a mini-website. Within five hours, his listing in my directory becomes the number one search result, outranking competitor websites.

Day Three

On day three, here’s the key. I go back and check how’s my guy doing. The AI overview took over the first page of the search for the same search term, and once again, three days in a row, we had three completely different search results.