Stop Focusing Only on Your Website
Kyle Gargaro – ACHR News
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00:00:
“It’s more than just your website. So, are you kind of talking as long as contractors have a YouTube page, a Facebook page, and a LinkedIn page? All those platforms kind of add to their overall Google score. Being in multiple places and having a lot of followers can help with SEO.”
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Michelle LaFrance – The Duchess of Ductless
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00:18:
“Yeah, it’s the diversifying of your marketing assets. Some people think with the ductless directory, I just came sliding in from left field and created this directory. But I’ve actually had a digital agency for 20 years. Along the way, we always knew that offsite SEO was going to become more important than a website. That’s why I started scaling back on doing websites and really focusing on off-site strategies.
We’ve found that when I have a contractor on the first page of search results eight times, that involves our video marketing, case study marketing, press room activities, featured articles, and of course, the Ductless Directory. Google really likes this diversification.
So, it’s all about diversifying your marketing assets so that you’re not just focused on a website. This way, Google can see that you have other resources online and help you get found.”
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To find a ductless heat pump contractor near you, visit:
Ductless Directory Search Results
To learn more about the benefits of ductless heat pumps, check out: