Time to Adjust HVAC Marketing to Artificial Intelligence

Kyle Gargaro, ACHR News

00:00: Now, does the AI impact the need to advertise on Google keywords? Does that make sense anymore, since you’re going to be farther down the list?

Michelle LaFrance, The Duchess of Ductless

00:11: It’s less important.

Kyle Gargaro, ACHR News

00:12: Okay.

Michelle LaFrance, The Duchess of Ductless

00:14: And I’ll tell you what—I am not saying that you don’t need it. I’m not saying that at all. But when things are changing this quickly, we always have to prioritize for the contractor. How can they get the most visibility? That’s the game we’re playing. How can I get in front of as many consumers as possible? Paid ads still have a spot in this equation.

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