What Is the Google AI Overview

Welcome to the Newsmakers podcast! Today, we’re excited to have Michelle LaFrance from the Ductless Directory back to discuss how the Google AI overview is transforming the way HVAC contractors manage SEO.

Introduction

Kyle Gargaro, ACHR News:

Hello everyone! Welcome to the Newsmakers podcast. We’re welcoming back Michelle LaFrance from the Ductless Directory. Michelle, welcome back to the pod!

Michelle LaFrance, The Duchess of Ductless:

Hello, Kyle! I get so excited every time I come back to talk to you.

Understanding the Google AI Overview

Kyle Gargaro, ACHR News:

Absolutely! You always have great information. To start off, for those who may be unfamiliar, what are we discussing when we talk about the AI overview at Google? Many have seen it, but could you explain it a bit?

Michelle LaFrance, The Duchess of Ductless:

Sure! It’s probably the biggest shift we’ve seen regarding SEO and online marketing: the AI overview. Here’s what we’re witnessing:

It’s happening in some markets and not in others, and for some terms and not for others.

I can guarantee that for contractors listening to us, it’s taking place, and it’s happening fast.

It’s just a matter of time before most of your key search terms will be influenced by the AI overview.

How Does the AI Overview Work?

Previously, Google’s method of displaying information included:

Three paid ads (LSA ads)

Three contractors on the map

About ten contractors in the organic search results.

With the AI overview, Google is now taking over the top part of the search results page. It scrapes that first page, searching for three results it will present, often in the right-hand column.

This AI overview tells consumers, “You don’t need to search down the page; we’ve done it for you.”

This is crucial because many consumers stop their search at the top of the page, deciding that if Google suggests these three contractors, that’s all they need to know.