Why Consumers Get 3 Quotes
Introduction
When consumers visit your website, they have certain expectations. They look for information that validates your credibility as a contractor. However, if it’s just you claiming to be great, skepticism often arises due to a lack of third-party validation.
Consumer Perspective
I had a recent experience where a contractor asked me to evaluate his presence in the marketplace. While browsing, I found three contractors on the first page of search results. Each one claimed to be the “number one ductless contractor” or “number one ductless mini-split installation company.” This repetition is not believable to consumers, and it’s no wonder they seek three competitive quotes. They feel unable to discern any real difference between these options.
A Contrasting Experience
In contrast, another client of mine in the Midwest shared a story about a consumer who approached him. This consumer expressed frustration, having searched for a ductless contractor and stumbled upon my client’s information—first through a video on the Ductless Directory, then a directory listing, a press release, and finally, his website. The consumer assumed that because my client was so well-represented online, he must be the best ductless contractor in the area.
Key Takeaway
This highlights a crucial difference: diversifying your marketing assets allows you to be found in more places and enhances your credibility through third-party validation. Businesses should encourage more of this validation, as it’s invaluable in the competitive marketplace.
Additional Resources
- To find a ductless heat pump contractor near you, visit Ductless Directory.
- To learn more about the Benefits of Ductless Heat Pumps, go to Ductless Directory.
- The Ductless Directory on YouTube: Watch Here.
- The Ductless Guy on YouTube: Watch Here.
- The Ductless Directory on Facebook: Follow Us.
- The Ductless Directory on Twitter: Follow Us.
- The Ductless Directory on Pinterest: Follow Us.
- Check out our video: Here.
- View our playlists on YouTube: Playlist Link.
- Visit the channel of The Duchess of Ductless: Here.
By utilizing a variety of platforms and gaining third-party validation, you’ll enhance your reputation and credibility, leading consumers to trust in your services and making it less likely for them to feel the need to shop around for multiple quotes.