Not Closing Ductless Sales? I Can Help!
Ductless Marketing Expert
Michelle LaFrance – Duchess of Ductless
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This summarized transcript provides guidance for HVAC contractors on how to close more sales. The key points are:
- Establish Credibility Early: Establish your credibility and expertise early in the sales process before the homeowner asks about brand and price. Emphasize that the contractor is the most important factor, not just the equipment.
- Focus on Installation: When the homeowner asks about the “best” brand, shift the conversation to focus on proper installation as the critical factor for comfort and warranty coverage.
- Custom Pricing Explanation: When the homeowner asks about price, explain that each installation is custom and cannot be simply compared on price. Highlight the importance of properly matching the system to the home’s needs.
- Differentiate Yourself: Differentiate yourself by highlighting third-party endorsements or certifications, such as being featured in the Ductless Directory or on the company’s blog as a subject matter expert.
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Additional Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory
To learn more about the benefits of ductless heat pumps, check out: Ductless Directory
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Video Links:
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Feel free to reach out if you need further assistance!