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AJ of Broccoli AI and my client Marcelle Flowers, Owner and CEO of Armstrong Plumbing, present our AI success story.
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In-Depth Discussion
This source features an in-depth discussion between Michelle, the “Duchess of Ductless,” AJ from Broccoli, and Marcelle Flowers, CEO of Armstrong Plumbing. They primarily discuss Broccoli, an AI-powered lead management solution designed to revolutionize how businesses, especially in the HVAC and plumbing industries, handle customer interactions.
Marcelle shares her personal experience as an early adopter and advisor for Broccoli, highlighting its ability to efficiently book appointments, integrate with existing CRM systems like ServiceTitan, and provide 24/7 empathetic customer service. This has drastically improved lead capture and business operations. The conversation emphasizes how Broccoli addresses common pain points with traditional answering services, offering a more reliable and effective solution for managing customer calls, scheduling, and overall lead conversion.
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What is Broccoli?
Broccoli is an AI-powered lead management solution that offers a 24/7 AI voice agent to handle customer interactions for businesses, particularly in the plumbing and HVAC industries. The product was developed by AJ and Audi and was cultivated and grown in the office of Marcelle Flowers, who also became Broccoli’s second customer and an advisor.
Marcelle Flowers, with 30 years of experience in the contracting world—including scaling her company to $7 million—was an early adopter of technology like Service Titan to fix “broken systems.” Her biggest pain point was an inefficient answering service. Despite paying $5,000 a month, her answering service had a booking rate of only around 30% and was losing calls on weekends and at night. It failed to follow scripts, leading to missed opportunities. Marcelle compared this to “cutting the ends off the roast”—continuing with outdated, inefficient practices.
Broccoli aims to solve these problems by providing a “new pan”—an AI solution that goes beyond traditional answering services, which are often described as “glorified pagers.”
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Key Features and Benefits of Broccoli
- 24/7 AI voice agent that can talk to customers.
- Ability to offer empathy and reassurance.
- Follows custom scripts.
- Integration with CRM systems like Service Titan and House Call Pro.
- Automatic booking of services directly onto the dispatch board and dispatching technicians.
- Checks real-time availability within Service Titan to prevent overbooking.
- Recognizes existing customers and confirms details like addresses.
- Handles various communication channels including inbound and outbound calls, chat, SMS, agents, and lead aggregators like Yelp and Angie.
- Can manage follow-up calls, open estimates, happy calls, schedule recurring services, and provide quality assurance for call centers.
- The AI agent does not get tired, have bad moods, call in sick, or give excuses.
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Marcelle’s Experience with Broccoli
Marcelle Flowers experienced significant improvements after implementing Broccoli. In the first weekend Broccoli went live, her company booked nine calls on Saturday and eight on Sunday, demonstrating that many calls were previously being lost due to the inefficiency of the old answering service.
This change provided Marcelle with her weekends and after-hours back, security in knowing her phones are handled beautifully, and valuable transparency and visibility into her business operations that she had never had before.
Broccoli was built directly from a plumber’s office for the first three months to ensure a deep understanding of customer needs. Those interested can visit broccoli.com for a demo, and there’s currently no onboarding fee for those who sign up from the “Masters of HVAC Marketing” webinar using a specific code.
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Resources
- To find a ductless heat pump contractor near you, visit: Ductless Directory
- To learn more about the benefits of ductless heat pumps, go to: Ductless Directory
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- Explore the YouTube playlist
- Discover more from The Duchess of Ductless
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By utilizing cutting-edge AI technology, Broccoli is set to transform how businesses interact with customers and streamline operations in the plumbing and HVAC industries.