How to Compete with Private Equity in HVAC and WIN

Private equity is rapidly moving into HVAC markets, but you can compete and win. In this powerful episode of Masters of HVAC Marketing, Michelle LaFrance — The Duchess of Ductless — brings together HVAC legends to reveal how you can compete with private equity using smart sales culture and AI marketing strategies.

🎯 Featuring:

Kyle Gargaro – ACHR News

Tom Casey – HVAC Hall of Fame

Chris Crew – Blue Collar Success Group

Stephanie Allen – Airwork Solutions

📅 Join Us!

Date: September 25th

Time: 12 PM CST

Event: Can’t miss session on competing with private equity

👉 Secure your spot now!

📝 Transcript Highlights

Michelle LaFrance – The Duchess of Ductless:

“Private equity is moving into markets across America, and we know that they come with some pretty big budgets. But fear not! You do not need to be intimidated, frustrated, or discouraged just because private equity is in your market. What used to work is no longer working.

I’m so excited to invite you to the next Masters of HVAC Marketing Event. This is a special episode — Private Equity Episode One: How do you compete with private equity?

I’ve brought together some of the best, sharpest, and brightest minds in the industry:

Kyle Gargaro of ACHR News – moderating the event

Tom Casey – HVAC Hall of Fame

Chris Crew – Blue Collar Success Group

Stephanie Allen – Airwork Solutions

We’re going to discuss how to take command of the AI landscape.

You don’t want to miss a second of it. This event is happening on September 25th at noon central time. We’ll talk about sales culture, marketing, and AI.

We’re giving you the playbook. So if you are a family-owned or independently owned contractor, get yourself into the mix.

Click on the link somewhere here to register, and I look forward to seeing you on September 25th at noon central time for the playbook on how to compete with private equity — and win.”