Beware of Bad Content
Kyle Gargaro from ACHR News discusses the potential pitfalls of using AI-generated content for ductless contractors.
Importance of Original Content
It’s crucial for ductless contractors to create unique, engaging content for their websites. If a contractor relies on tools like ChatGPT to generate content about the importance of ductless systems and simply copies and pastes it onto their site, they risk being penalized by Google.
Google can recognize AI-generated content, which may hurt the contractor’s online visibility more than it helps.
A Real-Life Example
Michelle LaFrance, known as “The Duchess of Ductless,” shares her experience with a contractor facing challenges in gaining visibility and leads. After evaluating his website, she found the content to be utterly dull and unappealing.
One particularly egregious example included a conclusion at the bottom of a key product page that read:
“Conclusion: If you are in this city…”
Michelle remarked, “Oh my God. Who would do that to you?” This type of content is detrimental to SEO and can significantly impact business.
Resources
To find a ductless heat pump contractor near you, visit: Ductless Directory Search Results
To learn more about the benefits of ductless heat pumps, check out: Ductless Directory
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