3-Day Google AI SEO Results for Local Ductless HVAC Contractors

Michelle LaFrance – The Duchess of Ductless

Helping ductless HVAC contractors win in the age of Google AI SEO.

In just 3 days, Google AI Overviews changed the search results dramatically. One ductless contractor was able to outrank competitors with massive websites. In this video, The Duchess of Ductless explains how offsite authority signals, like directory listings, can elevate your business to the top of AI search results.

See how claiming a listing in The Ductless Directory led to increased visibility in Google AI Overviews, demonstrating that small contractors can compete against larger players. This is part one of a series aimed at helping contractors gain exposure beyond their websites and future-proof their marketing strategies.

Full Transcript:

You are about to see exactly how quickly the Google search landscape is changing. Pay attention. These results happened in 3 consecutive days.

DAY 1:

This represents the old way of doing things. We used to consider this a good result: the contractor was at the top of the Google map and displayed on the first page of search results. After claiming his listing in the ductless directory, it only took five hours to rank at the top, outperforming competitors with significantly larger websites.

DAY 3:

So, what happened? The Google AI overview appeared, and it identified something beyond just a website. It acknowledged a new player in the marketplace and elevated his listing in the AI overview. On the left, it also referenced this contractor.

This is just the first installment in a series focused on how we can dominate the search landscape. It’s crucial for contractors to understand the importance of being found outside of their websites. Google is indexing everything—allow them to discover your business elsewhere. This is how you gain more exposure in the Google AI overview. Stay tuned for Part 2.