Power of Video SEO: The Power of Video SEO
Video can be a great tool to connect with prospective customers creating brand awareness in addition to driving traffic to your website. It’s not enough to make them successful. For maximum reach and organic traffic it is essential to improve your videos to be optimized for Google and other search engines.
Optimizing YouTube Videos
YouTube is the world’s second-largest search engine with more than two billion active users per month. It’s sensible to put your optimization efforts for video on YouTube to boost your site’s popularity and reach. How do you improve the content of your videos so that they rank better on YouTube?
1. Conduct Keyword Research
Keyword analysis is critical for improving YouTube videos. It helps you understand what search terms people are using and which phrases they employ to locate videos. Conduct keyword research on SEO in order for relevant, easily searchable keywords that relate to the subject you are interested in. Use tools such as Google Keyword Planner or YouTube Autocomplete to get more keywords ideas.
2. Make your video more effective
If you are optimizing your YouTube video make sure to include the keywords you want in the video’s title tag, description and the title. Also, include a transcript of the video in addition. This will assist YouTube’s search algorithm understand what your video is about and will rank it higher in YouTube search results.
3. Optimize your Channel
Optimizing your YouTube channel could significantly impact your video’s visibility and ranking. Create playlists and optimize them with descriptive titles and relevant keywords. Customize your thumbnails and optimize your channel banner to help promote your content.
4. Help promote your video
Promote your YouTube video on social media platforms and on your site. Embed your YouTube videos onto your website’s webpages and blog posts. It will help drive traffic towards your channel and your YouTube channel’s videos.
Embed YouTube videos
The embedding of YouTube videos onto your site is an important aspect of your video marketing plan. This helps to increase the videos’ viewing and retains viewers. If users quit YouTube and move to your site, it increases user session length and reduces session end-of-session time. The embedding of YouTube videos could improve your website’s ranking in search results and increase impressions.
1. Natively Hosted Video as opposed to. embedded videos
You can host videos natively on your website. You can also embed YouTube videos on your site. Videos hosted natively can cause slower loading time and could not have the same SEO benefit as embedding YouTube videos. YouTube videos are built with SEO-related value, and are likely to appear better in search results.
2. Embed YouTube videos
Making use of the YouTube embed code on your video is simple and does not require any technical know-how. Navigate to the YouTube profile and click the share button. Click on embed and duplicate the code. Incorporate the code into the HTML of your web page or blog that you want the video to appear.
3. Optimizing Embedded Video
When you embed an YouTube video on your website ensure that you optimise it for search engines. Use relevant and descriptive subtitles and descriptions. Include your desired keywords in the title of your video, description, and tags.