Introduction
YouTube has grown to become the biggest global video hosting service having more than two billion active monthly users. Businesses and brands use YouTube to communicate information and entertain their customers, as well as to promote their products, services and more. However, YouTube videos don’t solely reside on YouTube but they are also able to be embedded and linked to other websites.
Video SEO
YouTube has its ranking system, which it uses to rank and categorize video content based on relevance and their popularity. YouTube’s search algorithm and recommendation algorithms use retention of viewers and click-rate as major indicators to establish a video’s ranking. Viewer retention is the percentage of the length of video that viewers are watching prior to it stops. The the rate of click (CTR) refers to the percentage of people who watched the film after click on it via the search results or a recommendation. Both of these metrics affect a video’s SEO value and position on both YouTube as well as Google Search.
Optimizing Video Content
Marketing via video has now become an integral aspect of online marketing, and companies are using YouTube for a way to reach new audiences, increase brand exposure, as well as drive traffic to their website. But, simply uploading your video on YouTube will not be enough. Your video must be optimized for video to maximize exposure, organic traffic, and website exposure. To do this ensure that you have optimized your video using the appropriate keywords, tags, titles description, and annotations to increase engagement of viewers. Studying the content of your video and looking at the videos of your competition can help you identify opportunities to improve your content and attract more viewers. Also, uploading regularly uploaded videos or creating playlists can boost the visibility of your channel and encourage viewers to continue watching more content from your channel.
Embed YouTube Videos into Google Search Engines to improve SEO
Embedding YouTube videos on blogs or websites can boost your search rankings and boost your site’s traffic. When you add a YouTube video to your blog or webpage will increase the time of users’ sessions as well as keep your audience engaged. The longer time between sessions of users indicates the quality of your content and worth the time, which boosts your website’s SEO ranking.
YouTube Embedded Vs Natively Hosted Videos
They can be hosted on a hosting service like YouTube which is embedded on the website or blog and natively hosted video are video files that are hosted on the servers of your blog or website. While native video can speed up your website’s load time and give you more control over your content they have lower search rankings as well as organic traffic, compared to embedded videos. Embedding YouTube videos gives users the ability to access Google Analytics, where you can keep track of video views, clicks and other metrics of engagement.
Optimizing Embedded Videos to SEO
To make your video optimized make sure you follow Google’s top practices for SEO of videos. The first step is to make sure that your video’s title and description and tags to include appropriate keywords. It is also recommended to make sure to add thumbnail images to your video to increase views. Additionally, you need to enhance your video’s transcript through the addition of closed captions which makes your video more accessible and boosts search engine rankings. In addition, you must create a “call-to-action” (CTA) to your video, encouraging viewers to go to your site or sign up to your channel.
Video embedding and User Sessions
embedding YouTube videos onto the website or blog will enhance your user session’s duration and keep your audience active. More user sessions will also improve the visibility of your site and increase your search engine optimization ranking. Keeping your audience engaged and interested in your content is critical in video marketing which helps improve the rate of clicks on your videos and time spent on the site.
Questions about Linking vs Embedding YouTube Videos for SEO
What’s the difference between embedding YouTube Videos and the linking of YouTube videos?
Embedding YouTube videos is the process of adding YouTube videos to your blog posts, while linking YouTube videos involves placing links to YouTube videos that are on your website or blog posts. Videos embedded on your website have a higher SEO position and are more popular than linked videos.
Do embedded videos increase website visitors?
Yes. embedding YouTube video on blogs and websites can increase your search rankings and boost organic traffic on your website or blog. The embedded videos can also extend the duration of user sessions and keeps your readers engaged.
What can I do to optimize my embedded video for SEO?
To make your video optimized You must follow the guidelines of Google’s SEO for videos. It involves optimizing the video’s title, description, and tags using relevant keywords. It is also recommended to include a thumbnail image in your video to increase your viewers’ clicks. Additionally, you need to optimize your video’s transcript by including closed captions which increases the visibility of your video as well as increases the search ranking. Additionally, you can add a Call-to-Action (CTA) in your video. This will encourage viewers to browse your site or subscribe to your channel.